Vans, the original action sports brand and global champion of creative exploration, is proud to announce the latest installment of its 2023 brand campaign, “This is Off The Wall,” celebrating individuality and self-exploration from the perspective of Vans Europe skate team rider, Willow Voges Fernandes.
At 21 years of age, Willow is quickly becoming one of the most exciting and talented skateboarders out there right now. Born and raised in Hamburg, Germany, Willow’s been on a board since the grand old age of 2 years old. First on a Mickey Mouse snowboard, followed by a Birdhouse complete skateboard. With the 3 minute opening part in Where is Tom? – Vans Europe’s soon-to-be released sequel to 2020’s Tom’s Tales – Willow’s powerful style, raw ability and easygoing character have earned him a name in the industry. He’s living his dream travelling the world filming skate clips, connecting with people and evolving his style.
"Nothing in particular really defines my style. I don’t really think about what I’m doing, I just go out and do it."Vans Skate team rider Willow Voges Fernandes
Vans’ “This is Off The Wall” campaign aims to empower a new generation of creative voyagers as they embark on their own path of self discovery. The campaign kicked off earlier this year with global ambassadors including musician Little Simz, skateboarders Beatrice Domond and Felipe Nunes and creative, Irene Kim.
These creative voyagers are fashion disruptors, global action sports athletes and masters of music, seeking authenticity in themselves, their relationships and the world, while propelling culture forward. They are more than a moment – they are passionate representatives of their communities and a brilliant look at their generation’s bright future.
A short edit of Willow skating around Berlin is accompanied by captivating, beautifully distorted visuals and bold color schemes. Willow wears the Knu Skool, a silhouette recently reintroduced and reengineered after a long stint in the archives. Inspired by the past and built for today, this modern interpretation of a ‘90s low top is designed with a puffed-up tongue and ankle collar, sturdy suede uppers, signature rubber waffle outsoles and a re-envisioned diamond beveled Sidestripe™. With a chunky, oversized look and feel reminiscent of iconic skate shoes from decades past.
For more information on Vans and “This is Off The Wall,” visit Vans.eu. Join the conversation and share your individual creative journey of self expression using #OffTheWall on social media.