OTW by Vans Arrives: A New Platform for Vans Design Exploration and Experiences

A pinnacle expression of the brand that salutes skateboarding as the original cultural disruptor. First introduced with a skate installation on the Seine during Paris Fashion Week Men’s in June 2023, OTW by Vans is a dedicated space to push the boundaries of product design and experiences. The sublabel intersects with the most influential innovators from skateboarding, art, design, music and entertainment.

OTW by Vans, a dedicated space for Vans to intersect with innovators who propel culture forward, announces its collaboration with renowned Dutch artist Piet Parra. For this collaboration, Parra revisits a shoe that he has a longstanding personal connection with: the VansHalf Cab. Parra became a professional skateboarder in the early 1990s when he was sponsored by Vansin the Netherlands. His go-to shoe for skating was, and remains, the Vans Half Cab, making this collaboration in 2024 not only his return to Vans, but also his skateboarding roots.

The OTW by Vans x Piet Parra Suede Half Cab is a vibrant twist on the classic shoe, featuring contrasting premium suede panels in Parra's signature color palette. The overlapping undulating cutouts distort the lines of the original Half Cab® and are in keeping with Parra's fluid and eye-catching creative language seen in his artwork. Co-Branded footbeds in the shoe feature a call to action from Parra, for those who might be distracted by the stylish appearance of the sneaker: “Don't forget to skate in these!”